Brand Identity
Re-branding the UK’s leading travel operator for running, cycling, and triathlon events. The visual identity was dated, inconsistent, and not reflective of the quality of the offering.
Before:
Corresponding with their 50th Anniversary in 2023, it was time for a refresh.
Credits
Agency: Contented Group
Executive Creative Director: Paul Reid
Executive Producer: Nicola Harris
Art Director: Lèmarl Freckleton
Design and Creative (shown): Matt Brunton
